One of the latest ways to advertise any kind of written online product review will be to boost that review over on the social media networking site Twitter. As a product review blogger… I can tell you first hand I get a slew of traffic by marketing my reviews on Twitter. That said, there’s a right and wrong solution to promote your review on Twitter. Let’s take a look at the correct manner of doing it.

Set up a professionally looking profile page. This site should contain an avatar of either yourself or your website’s logo. Your own profile should state that you’re a reviewer and it should have a link to your web site. We recommend you see these reviews for a better comparison. There are company’s and brand ambassadors who cruise Twitter looking for PR bloggers to get involved with. When they stumble across your profile page you need it to look professional and you also would like it to be filled out accurately.

When you write up your Tweets to send out to those who are following you, the message should include the name of the product and it should state that it’s a review. For the majority of us who have been doing this a very long time, we’ll put “Product Review for XYZ Company” at the beginning of our message.

You must include the hashtag of #productreview some where within your message (Tweet). There are people and business’s who’ll search out that hashtag keyword on Twitter so be sure you use it.

Do not bombard your followers with too many tweets in a brief amount of time. You should spread out your messages over several hours. You can do it by downloading various Twitter approved tools like TweetDeck or HootSuite and pre-program them to send out when you’re not online. You should not send them out less than 3 minutes apart because folks can’t read them that quickly. Additionally, you must not pre-program Tweets to go out 24 hours a day, 7 days per week. Click here for more information on the subject.

You need to get chatty and converse with your followers. In case you do nothing but advertise your reviews and never chat or try and connect with those who are following you, you’ll be labeled as a spammer. Folks do wish to read exactly what you Tweet but additionally they desire to converse alongside you.

Spread your wings and follow other reviewers on Twitter. Often times they will re-tweet your message in case you spend some time re tweeting theirs. It is a fantastic way to reach other’s who generally do not follow you nor read your tweets.

Businesses like to know that you’re doing your job and boosting them and the review that you’ve written and most like it when you copy them on your own Tweet. (often times, the organization will re tweet your message when you copy them on it).

Concentrate on sending out your Twitter messages during the prime time busy hours so that more people will likely be online and certainly will view it.

Rebecca Peters

Rebecca Peters is a researcher for the Charm Offensive. She currently lives in Spokane with her 4 children.